Latest News in the food Industry

Regulatory 

Will Wicks’ Killer Bar harm the protein bar category?

Will Wicks’ Killer Bar harm the protein bar category?

23 Oct 2025

Joe Wicks’ deliberately dangerous protein bar is fuelling anti-UPF sentiment – but there are concerns that his messaging is misguided and could have unintended consequences.

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Supplement shoppers seek storytelling and science-backed suppliers

Supplement shoppers seek storytelling and science-backed suppliers

17 Oct 2025

Supplement consumers want specific health benefits that focus on prevention and personalisation, according to data from HealthFocus International.

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VC backing for foodtech startups slumps but ‘new ingredients’ attract interest

VC backing for foodtech startups slumps but ‘new ingredients’ attract interest

13 Oct 2025

Agrifoodtech investments slumped this year to levels not seen since 2015, with “little hope” they will increase significantly by the end of the year, a report has found.

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Food fraud risks rise as brands fight economic and environmental headwinds

Food fraud risks rise as brands fight economic and environmental headwinds

10 Oct 2025

Climate change, geopolitics, regulations, and demand for sustainable products are pushing up food fraud and adulteration risks, warns a world-leading food fraud expert.

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Adopting Planetary Health Diet ‘could cut food emissions in half’

Adopting Planetary Health Diet ‘could cut food emissions in half’

8 Oct 2025

Adopting the Planetary Health Diet could halve food-related greenhouse gas emissions and prevent up to 15 million premature deaths annually, says the EAT-Lancet Commission.

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US beverage industry hails growth in packaging investment

US beverage industry hails growth in packaging investment

6 Oct 2025

The US drinks industry is forecasting a period of investment in packaging machinery as companies expand, introduce new lines, and change materials to meet client demand.

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EU proposes delaying anti-deforestation rules by another year

EU proposes delaying anti-deforestation rules by another year

3 Oct 2025

The European Union (EU) plans to push back the already-delayed European Union Deforestation Regulation (EUDR) by another year, citing IT problems.

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What does MAHA mean for the US nutraceutical industry?

What does MAHA mean for the US nutraceutical industry?

30 Sep 2025

Industry associations have expressed mixed reactions to new policy directions on health and nutrition under the Make America Health Again (MAHA) banner.

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AI adoption slow despite potential gamechanger status

AI adoption slow despite potential gamechanger status

24 Sep 2025

F&B brands should explore how they can use AI to adapt to disruption and build long-term resilience if its adoption is to transform their operations effectively, according to Argon & Co.

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US food programme cuts squeeze budgets tighter

US food programme cuts squeeze budgets tighter

23 Sep 2025

The Trump administration’s cuts to the SNAP programme will disproportionately harm children, older adults, people with disabilities, and working families, experts estimate.

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ASA bans UK supplement ads over GLP-1 weight loss claims

ASA bans UK supplement ads over GLP-1 weight loss claims

17 Sep 2025

The UK’s Advertising Standards Authority (ASA) has banned several food supplement ads that referenced prescription GLP-1 weight loss drugs or made unapproved health claims.

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Beyond Meat rebrand: Bold marketing move, or messaging misstep?

Beyond Meat rebrand: Bold marketing move, or messaging misstep?

11 Sep 2025

Beyond Meat has dropped “Meat” from its name and is focusing on shorter ingredients lists and nutrient-dense products.

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